TOURIST UNITS ORGANIZTION, ADMINISTRATION, ADVERTISING AND PROMOTION – LIFELONG LEARNING CENTER 2

This course illustrates basic principles of Organization, Administration and Marketing for people intending to work in tourism care and hospitality facilities. It is based on contemporary scientific views and theories on tourist facilities organization and operation so that they meet the economic, social and cultural customer requests. Amidst the economic crisis along with a competitive environment those getting involved with Tourism open up new paths in their career, while economy grows.

Professional choices

Graduates can work in Greece and abroad as:
•    Partners – executives of tourist companies
•    Hotel clerks
•    Owners – providers of tourist services
•    Tourist business consultants
•    Tourist units organizers with focus on local tourism and ecology
•    Organizers of cultural, amusement, training events for tourists
•    Partners of municipalities, bodies, unions, associations for tourism
•    Tourist agencies clerks

Course duration: 

150 hours

SUBJECTS

  • Introduction to Tourism

  • Tourist agencies organization and operation

  • Basic principles of Management

  • Basic principles of Marketing

  • Digital marketing

  • Fundamentals of Communication

  • Tourism and national economy

  • Hotel organization and operation

  • Alternative tourism

  • Human force management

  • Culture and tourism

  • Tourist Law

  • Foreign language

ΕΚΠΑΙΔΕΥΤΙΚΟΙ  ΣΤΟΧΟΙ

RECOGNIZED STATE DIPLOMA

Graduates are certified by the National Organization for the Certification and Vocational Guidance (E.O.P.P.E.P.), an official body of the Ministry of Education.

The state diploma offered by the educational group "Educational Union" is the key to ensuring that its graduates enter the labor market, both in Greece and abroad.

It opens the door to a better and more secure career path.

All graduates are able to gain top positions in both the private and public sectors.

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