STANDARDIZATION, PROMOTION AND ADVERTIZING OF AGRICULTURAL AND LIVESTOCK PRODUCTS – LIFELONG LEARNING CENTER 2
The course addresses people who wish to engage in all stages from standardization to promotion and agricultural / livestock product advertising. This is an innovative program that meets modern economy demands and creates opportunities in entrepreneurship. Graduates combine theory and practice for such positions or they may establish businesses. This course corresponds to new perspectives of the workplace so that people engage with innovative economic fields. The second level of agricultural and livestock development is emphasized in terms of product standardization, promotion and distribution. It is widely known that Greece is an important agricultural and livestock production country, which are standardized and distributed in foreign markets. Thus, standardization starting from the post-production phase up to distribution in the market, is considered to increase profit and contribute to economic development. Besides, a wide labor force with various expertise can be hired by services.
Graduates can work at:
• Special product standardization companies
• Vertical production units with a wide range of services from production to distribution
• Standardization and advertisement expert
• Expert partner in agricultural and livestock associations
• Member of research group on product promotion and distribution
• Consultant of development and innovation in corresponding companies
• Freelancer consultant, employee or business owner
• Partner, consultant, researcher in vulnerable groups programs (people with special needs, migrants)
Principles of product standardization
Advertisement and communication practice
Agricultural & livestock policy
Principles of Administration
Product promotion policies
Social media marketing
Workshop on standardization
Workshop on promotion
Basic principles of financial organization
Types of product standardization
Hygiene and safety at work
Associations’ structure and organization
Familiarizing with European funding programs
Market and competition analysis
RECOGNIZED STATE DIPLOMA
Graduates are certified by the National Organization for the Certification and Vocational Guidance (E.O.P.P.E.P.), an official body of the Ministry of Education.
The state diploma offered by the educational group "Educational Union" is the key to ensuring that its graduates enter the labor market, both in Greece and abroad.
It opens the door to a better and more secure career path.
All graduates are able to gain top positions in both the private and public sectors